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DomainguideBook.com - Lee Hodgson is a domain consultant at http://DomainGuideBook.com, a site dedicated to helping businesses choose the right domain names for their websites.

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Lee Hodgson is a domain consultant at http://DomainGuideBook.com

A to Z of Domain Name Selection

F is for Free Domains

Some companies will try to persuade you that you don't actually need your own domain name, and you can get away with renting a free sub-directory of their name. So, for example, if you business is based around silk products, you could easily get a free domain such as FreeWebSites.com/PureSilk/

There are several compelling reasons why you should not accept such a free offer:

	By using a free service, you will make a bad first impression with your customers, and transmit the message that your website isn't important enough to have its own name.
	Free names are inevitably going to be longer, and hence more difficult to remember, than real ones.
	Customers visiting your free site will be subjected to pop-up boxes containing advertisements and other rubbish.
	Search engines are starting to give higher priority to sites which have their own domain names. Some will even refuse to list sites which don't have their own domains.

Using a free domain is probably the worst mistake that you can make when setting up your business online. Don't do it.

G is for Generic

If you can get hold of a generic domain name for your business, you have a great marketing edge. Generic names are easy to remember, but their killer advantage is that they produce a regular flow of potential customers to you site without you having to spend a dollar on marketing.

A recent case illustrates the point beautifully. The publishers of a computer game starring Brazilian soccer start Ronaldo have offered 150,000 US Dollars to the owner of the name Ronaldo.com. The publisher was quoted as saying “Anyone searching for information on Ronaldo, whether it is about the forthcoming PlayStation game or any other related merchandise, is automatically going to www.ronaldo.com. If we don't secure the name in the next two weeks, we are going to have to spend considerably more on Internet advertising than we would have if we had owned www.ronaldo.com.

And generic names need not be limited to single words. Many people interested in the Thai language for example will try typing ThaiLanguage.com into their browser before resorting to the search engine lottery. To summarize, generic name = free customers.

H is for Hosting

Having a domain name without web space is like having an address without a home. This is what hosting is all about, where your name is parked at a server computer on the Internet, so that other Internet users can access your website.

Nowadays, it's possible to register a domain well before you have got a website ready or found a computer to host it on. You are reserving the name for future use. This is a great benefit, as it means you can register the name when you think of it, not when you have found a server to host the site on.

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