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| DomainguideBook.com - Lee Hodgson is a domain consultant at http://DomainGuideBook.com, a site dedicated to helping businesses choose the right domain names for their websites. | |
Sponsor-Link | Lee Hodgson is a domain consultant at http://DomainGuideBook.com | |
| A to Z of Domain Name Selection | |
| Selecting a domain name, or web address, is the most important task you will undertake when moving your business online. Here's an A to Z guide, which you should help you choose the right domain names for your website. | ||
A | A is for Availability | |
| Over 18 million names have already been registered, and they are being registered at a ferocious rate. To check the availability of your preferred name and to perform the domain registration, use the domain search box at the top of this page, or click here. | ||
B | B is for Benefits | |
| It's well know amongst marketing experts that people don't buy products, they buy benefits. | ||
| Let's say for example that you are setting up a site to sell holidays to Thailand. Obvious choices for names might be VisitThailand.com or DestinationThailand.com. Both are reasonable enough, but they don't offer the user any tangible benefit, or reason why they should be buying the product | ||
| A much better name is ExoticThailand.com. The beauty of this benefit-based name is that you are offering the user something tangible, an exotic experience. The sales process has begun right in the domain name itself, and you are half way towards capturing the sale. | ||
C | C is for Characters | |
| The only characters that a domain name can contain are letters, numbers, and hyphens. Spaces and other special characters are not allowed. Domain names are not case-sensitive, so BestBuys.com and bestbuys.com are the same name, and can never point to different sites. | ||
| Although hyphens are allowed in domains, there is a golden rule to follow here: It's OK to register a name with hyphens in, but only if you also register the hyphen-free version. | ||
| The reason is simple. Most customers will remember a name that they have seen advertised on TV or in a magazine, but forget whether or not it contained hyphens. So if your site is called Tasty-Cakes.com, a typical web user recalling the name from memory will just type TastyCakes.com into their browser. If you haven't registered the hyphen-free version, you will be losing a large percentage of customers. And if a competitor is devious enough to have registered the hyphen-free version (and they often are) you will be spending advertising dollars sending your customers to a competitor's site. Enough said. | ||
D | D is for Dot com | |
| Dot com names are the gold standard on the Internet. Millions of advertising dollars have already been spent persuading customers that Dot com names are the only names worth having. The latest web browsers will even default to Dot com if no extension is specified. Always register the Dot com version of your name, even if you choose to register others. | ||
E | E is for Extensions | |
| But what about other extensions? Dot net, Dot org, Dot cc, Dot tv, Dot co.uk etc. etc. Which ones should you register? Our advise is to try and register at least the Dot net version of your name, possibly the Dot org as well. | ||
| And if you are a company operating outside the United States, you should definitely register your country-specific domain. For example, in the UK, you would register the Dot co.uk version. | ||
| By registering several domain name extensions, you are preventing namespace dilution. If you owned a site called TastyCakes.com, and a competitor registered TastyCakes.co.uk, TastyCakes.net etc. many of your customers would end up visiting your competitor's site by mistake. | ||
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Tuesday, July 23, 2002 02:52:11 PM | ||
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